Europ Assistance. Think about what service your company offers in the real world and see how this expertise can be leveraged and made relevent to a virtual world environment. This is a backbone strategy for companies considering entrance into Second Life [Request the Seven Point Plan for Marketing in Second Life to learn more about this].
Europ Assistance, a European provider of automobile, travel, health and home insurance has recently entered Second Life and is offering residents protection against accidental teleport accidents.
Here’s the press release.
As the world’s leading provider of modern assistance services, the Europ Assistance Group has once again demonstrated the pioneering spirit one would expect of this inventor of medical repatriation and travel assistance services, this time by launching the first ever assistance policy for virtual journeys in Second Life?Ç¬Æ on June 29, 2007.
Available from the Europ Assistance island, this virtual assistance policy symbolised by a belt and an aura surrounding the protected avatars can be taken out free of charge by any avatars keen to avoid becoming victims of teleportation accidents, which are today increasingly numerous according to a rumour currently circulating in the Second Life?Ç¬Æ world. This rumour, spread by means of a video filmed in the Second Life?Ç¬Æ world, humorously portrays a series of imagined accidents befalling avatars during their journeys through Second Life?Ç¬Æ (teleportation).
True to its goal of making life easier for its clients in both day-to-day and special situations, this “virtual” assistance service in Second Life?ǬÆ, (the first of its kind to be offered by an assistance company), is accompanied by a software-based training programme to help “newbies” adjust to the Second Life?Ç¬Æ virtual world, and to show them how to get around, to meet people, to chat or to change their appearance, etc.
Also in keeping with the Seven Point Plan (integration), Europ Assistance has created a supporting website called AvatarAssistance.com in support of the metaverse efforts. The island also offers orientation guidance for new residents, which is a clever strategy to integrate into a wider plan, as this post explains further.
