Welcome to the K Zero website

K Zero is a virtual worlds consultancy. We are specialists in connecting real worlds brands and companies with the residents and environments of virtual worlds. Since 2006 we have been examining and assessing the drivers affecting virtual world adoption and the marketing opportunities presented by the metaverse.

Services:

Brands and companies
Virtual world owners and operators
Virtual world solution providers
Investors and VC’s

L'Oreal Paris in Second Life

The ground-breaking marketing campaign positioning L'Oreal Paris into an affluent early adopter marketplace. Read more

Kids and Tweens case study

This case study examines the market for virtual worlds catering for the high growth segment of Kids and Tweens. Read more.

Luxury brands case study

This case study explains how luxury brand owners can benefit from virtual world activities. Read more.

Speaking engagements and Expo attendance

April (24-27): vBusiness Expo, Second Life
May (22): Children in virtual worlds, London
May (27-28): Metaverse08, Karsruhe, Germany
June: (18-19): Enterprise & Marketing 2.0, Milan
Sep (4-5): Virtual Worlds Expo, Los Angeles
Oct (20-21): Virtual Worlds London, um-London
Nov (6-7): Non-conventional Luxury marketing, Dubai

Looking across the metaverse

An assessment by age and size of the virtual worlds sector as presented at VW Expo NYC. This research include existing worlds and platforms in development.
Read more