Inter Milan follows Ajax FC. Italian football club Inter Milan, or to be technically correct, F.C. Internazionale Milano have followed the lead set by Ajax FC supporters and opened a themed venue in Second Life. This time however, the project is officially endorsed by the club.
The use of virtual worlds to position sports and sporting organisations is a growing trend in Second Life. The main driver for this is the ability to not only tap into the affluent early adopter community of Second Life in the respective countries of the sports/clubs but also to grow global fan bases. [read more about the sports and leisure sector here].
Here’s the updated timeline for the sports and leisure.
Visitors to the venue can obtain club merchandise free of charge such as shirts and scarfs (giving is better than receiving) . The venue also includes a virtual trophy room, football pitch and official vlub building.
Future plans include an interactive club history ride and an interactive project to promote an eco-stadium. Here’s the SLurl for Inter.
