SL interesting places no 13: Ajax Stadium. First there was the Yankee Stadium and virtual Amsterdam and now we have the Ajax Stadium. For the non-European non-techical readers, no this isn’t a shrine devoted to Asynchronous JavaScript and XML – sorry.

Instead, it’s the new virtual home to Ajax football club (spotted first by AK over on the Rambling in Second Life blog). The first football club in Second Life.
A lot of companies and organisations are starting to appreciate the collaborative nature of metaverses such as Second Life. For these operations, whose real world activities rely on or facilitate group experiences, SL can open up a whole new set of opportunities. And, in the case of Ajax a whole new set of fans (read communities) across the world. There’s the potential revenue stream.
So, let’s hope for some re-creations of famous Dutch matches or maybe even some simulcasting of live matches. Best go and get your football shirt.
Here’s the Slurl.
More information:
Sporting organisations wishing to learn more about the opportunities for virtual world business should contact Nic Mitham directly, here.



