Here’s an interesting concept from UK-based Little World Gifts. The company is developing a range of virtual goods available for gifting to others.
The virtual goods are all 3D and allow the recipients to interact with them. The iPhone app is being released this month (ready for Xmas) and will also have Facebook integration, tapping into the $40m virtual gifting revenue stream.
Here’s the video:
Little World Gifts – Demo from Katie Lips on Vimeo.
Via Techcrunch Europe:
‘The company isn’t just targeting consumers, however. Little World Gifts told us that they are busy developing a B2B proposition and working with “some pretty high profile brands” to bring branded digital gifts to the iPhone. This makes a lot more sense and could see the iPhone virtual gift market extend to a much larger customer-base depending on the brand. I can also see many of those gifts being given away for free as a marketing vehicle rather than to generate revenue directly.
The six-person startup received seed funding from Northwest Vision and Media’s Regional Attractive Fund, and are currently in the process of securing a Series A round before they roll out the full Little World Gifts offering next year.‘
B2B virtual goods is an extremely interesting proposition and an area we’ve been looking at recently. The following post contains an extract from a report we recently created on the subject.
KZero services:
