Overall total registered accounts in the virtual worlds sector increased by 92m to hit 671m in Q3 2009. This growth represents a 15.9% quarter-on-quarter increase (from Q2 to Q3), compared to a 38.2% increase from Q1 to Q2. So, a strong increase of close to 100m new registered accounts, albeit at a slower rate. Full universe charts can be ordered here.
Overall quarterly numbers by age group are shown below. Note: account data is aggregated to the overall average age of each world.
The youngest age segment (five to ten year 0lds) was the dominant sector in terms of growth, with 38m new registered accounts, a 33.3% quarterly increase. 15 to 25 year olds had the second largest % increase, growing 18.2% from Q2, representing 18m new registered accounts. The ten to 15 year old group increased by 33m in Q3, an 9.9% increase.
Secondly, quarterly increases by age segment.
And lastly the % increases. Poptropica was the primary driver in the five to ten year old category in Q2, moving from 40m accounts in Q1 to 76m in Q2.
KZero services: