Since entering open beta about a month ago, Myrl is going from strength to strength, now with 19 different virtual worlds integrated.
Part of the product roadmap here is to include registration API’s for all worlds within the Myrl framework. In the meantime, visitors to Myrl wanting to join new virtual worlds can click through directly to the respective registration pages. W
What this in turn provides is an indication of the popularity of different worlds from a new-sign up perspective – this is the Myrl Index. It’s still early days and the data is a 10 day snapshot with just under 1,500 unique visitors making up the data, but nevertheless an indication of how Myrl visitors view different worlds and their proposition to visit the sign-up page. The % refers to the proportion of visitors to a virtual world dedicated page that click through to registration.
Two vertical worlds (vSide and vMTV) have the highest conversion rates from the Myrl page to the dedicated registration pages, with approx. 25% of visitors clicking through. Of course, theincumbentprofile of the current Myrl visitor mix (in terms of age, gender, likes, dislikes) plays a role here in terms of driving which worlds are more popular than others. Looking at this data, it would appear that Myrl users are not in the KT&T segment as Habbo, There and Vizwoz (younger worlds) have lower conversions. However, vMTV is effectively a platform clone of There, so that theory may not be strictly appropriate – plus SmallWorlds appears to be doing well too.
The Myrl Index will be a regular analytic published both here and over on Myrl anddefinitelysomething to keep an eye on.