At the upcoming vBusiness Expo I’ll be delivering a presentation on taking real world brands into virtual worlds. Part of this presentation will of course refer to the recent L’Oreal Paris campaign in SL – phase one.

In the meantime, here’s an overview presentation of phase one, a campaign without a branded (desert) island or fanfare press releases.

| View | Upload your own

This entry was posted on Wednesday, March 26th, 2008 at 6:23 pm and is filed under KZero Clients, Luxury Brands, Virtual World strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.