Marketing intel for Jan 2

Fashion Reporters following Second Life? Second Style Fashionista points to a fashion blog writing about the intersection between real and virtual world fashion. Full article.

Second Life ranked 8th most effective placement on (US) TV in 2007. Massively reports that a Hollywoodreporter.com article has placed SL in 8th place in the list of the most effective TV placements. Specifically, this was for The Office in SL as opposed to CSI.

6 Business Models for the Metaverse. The Digado (Digital Adoption) blog has listed out six virtual world business models. These include Business Integration, Inworld Economy (including Metabranding) and Avartising. Read the others here.

Avartising. The Slionhead blog is showing a recent effort involving the avatarisation of a Dutch celebrity. This poster is currently being shown in cities across Holland.

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