K Zero has a brand new strategic report available – the 5 Rules for Virtual Brand Management.
This report is ideally suited for marketers wishing to understand how to manage unofficial usage of their brands in virtual worlds. Also, the 5 Rules is of particular use to companies not currently officially engaged in the metaverse space.
The full report can be ordered here and provides insight and strategic guidance with relevant up to date case studies from leading brands and developers in the virtual space.
The 5 Rules are:
1. Ignore. Virtual worlds are a fad and the people that live in them are weirdos
2. Remove. We came, we saw, we deleted
3. Observe. Look and learn
4. Endorse. Give them an inch
5. Engage. Give, then you will receive
