MediaPost has just issued a story about virtual world Whyville and some metrics relating to brand activity. Here’s a link to the original story.
Key points include:
- 100,000 clams (Whyvillle currency) being spent on branded memorabilia at an in-world concert organised by Virgin Records
- 400,000 member visits to a Penguin Books Global Warming venue
- 45% of participants claiming a nutritional venue initiative changed the way they thought about nutrition choices
Key points here:
- Virtual worlds appear to be an excellent vehicle for interactive educational experiences
- Kids love to tell other kids about ‘cool things’
- They love to buy stuff
So my bank manager keeps reminding me.
Whyvielle is featured in the K Zero Kids and Tweens virtual worldscase study.