Sectors: Virtual Goods

Paying real money for digital objects? It might sound crazy but virtual goods are one of the fastest growing segments on the Internet. Our latest industry forecast shows 2009 global virtual goods revenues reaching $3bn, rising to $15bn in 2013.

KZero developed one of the first ever virtual goods campaigns in a virtual world and now works with a range of online platforms developing cutting-edge campaigns and initiatives. Our services in this field include Strategy creation for companies developing virtual goods business models, Business Planning solutions related to market sizing and analysis, Marketing/ Media and Product Development.

KZero works with all major virtual worlds, virtual goods platforms and social networks.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...