KZero Reports

Virtual Worlds 2010+: Insight and assessment of the key drivers and trends emerging in the virtual worlds sector in the next three years.

Kids, Tweens and Teens in Virtual Worlds: Leading players, new companies and key strategies for success in the KT&T market place.

The Seven Point Plan for Marketing in Virtual Worlds: The first ever strategic framework for marketers in the virtual worlds sector.

The Five Rules of Virtual Brand Management: The first ever strategic framework for brand management in the virtual worlds and goods sectors.

Luxury Brands and Virtual Goods: Key strategies for success and case studies of how to position luxury brands in the virtual goods sector.

Brands in Virtual Worlds: The virtually complete guide to brands in virtual worlds.

Latest Insight

Universe and Radar presentation

Here’s a Slideshare presentation containing our Q4 2009 Universe and Radar analysis. Universe and Radar Q4 2009 View more presentation...

Radar chart: Toys/games, fantasy and mirror worlds

Following on from our Universe chart posts for Q4 2009, we’re delighted to release the Radar charts. These charts show, be genre, virt...

Q4 2009 Radar chart: Music, Fashion and Education/Development

Throughout 2009 and certainly for the majority of 2008, almost all the focus in the KT&T virtual worlds space was in casual gaming and s...

Q4 2009 Universe chart: Teens and Adults

Our last post (assessing Kids and Tweens) showed the five to 10 year old segment and 10 to 15’s grew 17.8% and 6,8% respectively from ...