KZero Reports

Virtual Worlds 2010+: Insight and assessment of the key drivers and trends emerging in the virtual worlds sector in the next three years.

Kids, Tweens and Teens in Virtual Worlds: Leading players, new companies and key strategies for success in the KT&T market place.

The Seven Point Plan for Marketing in Virtual Worlds: The first ever strategic framework for marketers in the virtual worlds sector.

The Five Rules of Virtual Brand Management: The first ever strategic framework for brand management in the virtual worlds and goods sectors.

Luxury Brands and Virtual Goods: Key strategies for success and case studies of how to position luxury brands in the virtual goods sector.

Brands in Virtual Worlds: The virtually complete guide to brands in virtual worlds.

EU VW research age group 7 to 10: Dubit research on virtual worlds usage for European girls and boys aged 7 to 10.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...