KZero Reports
Virtual Worlds 2010+: Insight and assessment of the key drivers and trends emerging in the virtual worlds sector in the next three years.
Kids, Tweens and Teens in Virtual Worlds: Leading players, new companies and key strategies for success in the KT&T market place.
The Seven Point Plan for Marketing in Virtual Worlds: The first ever strategic framework for marketers in the virtual worlds sector.
The Five Rules of Virtual Brand Management: The first ever strategic framework for brand management in the virtual worlds and goods sectors.
Luxury Brands and Virtual Goods: Key strategies for success and case studies of how to position luxury brands in the virtual goods sector.
Brands in Virtual Worlds: The virtually complete guide to brands in virtual worlds.
EU VW research age group 7 to 10: Dubit research on virtual worlds usage for European girls and boys aged 7 to 10.
Latest Insight
The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...
Read moreDemonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...
Read moreStardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...
Read moreHere’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...
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