Strategy: Opportunity Assessment

Companies assessing the virtual worlds, virtual goods and augmented reality sectors and that are attempting to determine how best to enter these markets come to KZero for insight, guidance and strategic recommendations.

Our services relating to opportunity assessment include the identification of third-party vendors / partners, concept brainstorming and evaluation, business model development, market sizing and financial analysis.

Client examples:
– New product development for a global telco assessing the virtual goods sector.
– Market opportunity analysis for a US-based Venture Capital firm evaluating several new investment opportunities in the augmented reality and casual gaming sectors.

Latest Insight

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...

‘Make the world play more’ say Ikea

Playreport is a global research project on children, families and play, initiated by IKEA. They conducted 11,000 interviews in 25 countries ...

Augmented Reality Brand Tracking

Here’s an update to our presentation showing the use of augmented reality by brands and companies. Augmented Reality Brand Tracking Vi...