Business Planning: Market Sizing and Analysis

How big is the virtual goods market going to get? Which genres of the virtual worlds market are under-served? At KZero, we’re constantly analysing these markets (as well as looking at new ones like augmented reality and lifelogging) and are best placed to accurately size and assess future growth in terms of revenues and users.

Companies come to KZero to obtain insightful and accurate market sizing and analytical services. Our services range from ARPPU and lifetime value evaluations right through to revenue forecasting and user growth predictions.

Client examples:
– Market sizing the B2B meeting place category for a European start-up.
– Virtual goods revenue forecast to 2013.
– Virtual worlds revenue forecast to 2013.
– Augmented reality revenue forecast to 2013.
– Category analysis of the virtual goods market for a global retailer.
– Virtual world market sizing for a US-based research company.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

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Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

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Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

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The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...

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