Media/Marketing: Campaign Development

KZero works with leading brands and companies to develop virtual world and goods marketing campaigns. Furthermore, we were the first ever company to create a strategic framework for marketers seeking virtual world marketing insight with our "Seven Point Plan for Marketing in Virtual Worlds."

Our first campaign for L’Oreal Paris remains to this day one of the best-performing marketing initiatives in a virtual world and is frequently referenced as an example of best-practice.

Our experience and relationships with all major virtual worlds means we’re best placed to take brands virtual.

Client examples:
– Tactical campaign planning and concept development for a European government.
– Virtual goods campaign development for a global cosmetics brand.
– Cross-world campaign development for a European magazine publisher.
– Real world integrated marketing campaign to support a global virtual world launch.