Media/Marketing: Brand Strategy

How do brands interact with virtual worlds? KZero actually defined the first ever strategy for this category, back in 2007 with our Five Rules of Virtual Brand Management report.

Companies come to KZero to receive best-in-class advice and strategy relating to brand strategies in virtual worlds and goods market places.

Our services include target market vs media landscape assessment, brand leverage and extension to virtual environments and virtual New Product Development (NPD) to enhance real world brand values.

Client examples:
– Brand strategy for a global gaming company developing a tween / teen virtual world.
– Brand strategy and positioning for a US-based tween virtual world.
– Brand strategy and positioning for a European B2B virtual world.

Latest Insight

KZero in The Guardian: Virtual worlds: is this where real life is heading?

The registered population of online communities such as Second Life and Blue Mars is greater than that of the US and Europe combined. Today&...

Animal Jam continues the trend in Branded Virtual Worlds

Demonstrating the continuing trend for existing brands to create their own virtual worlds (Branded Virtual World), this week we’ve see...

Britain’s Next Top (Virtual) Model

Stardoll has signed a deal with Britain’s Next Top Model (shown on the Living channel) to promote the show and give away virtual cloth...

The Brand New Worlds

Here’s a presentation giving an overview of how real world brands are creating their own virtual worlds and MMOs. For a pretty-much co...