Starfruit – crossing the divide

Starfruit – crossing the divide. We’re getting floral today. Starfruit is a Swiss-based company that has recently launched a cross-world service from Second Life into the real world. The company allows residents to send real flowers and chocolates ordered inside SL.

Here’s how it works…

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So, an early, good example of v-commerce. The K Zero report, the Seven Point plan for marketing in Second Life highlights the importance of integrating real and virtual world activities – a primary way of creating synergy between activities.

Starfruit is adopting this approach well and is also using dedicated Sl media channels such as The Avastar, to promote the service. Here’s a print ad from Starfruit:

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Here’s the Slurl for Starfruit.

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