Starfruit – crossing the divide

Starfruit – crossing the divide. We’re getting floral today. Starfruit is a Swiss-based company that has recently launched a cross-world service from Second Life into the real world. The company allows residents to send real flowers and chocolates ordered inside SL.

Here’s how it works…


So, an early, good example of v-commerce. The K Zero report, the Seven Point plan for marketing in Second Life highlights the importance of integrating real and virtual world activities – a primary way of creating synergy between activities.

Starfruit is adopting this approach well and is also using dedicated Sl media channels such as The Avastar, to promote the service. Here’s a print ad from Starfruit:


Here’s the Slurl for Starfruit.