SL major brands no.27 1/2: Vauxhall
SL major brands no.27 1/2: Vauxhall. British car-maker Vauxhall has just launched their Second Life effort. Electing to focus on a single brand as opposed to the entire range, Vauxhall have chosen the Corsa. It would appear that they didn’t get the memo on the demographic profile of SL users.
So, what are they doing? Well, strickly speaking, they are not (yet) launching an official presence inside SL, hence only the half. Instead, they are using ‘The Corsa Guide‘ as a tool to encourage residents to tag favourite places in SL and share them with other people. Apparently the top ten voted places in SL will be featured in forthcoming ‘Vauxhall Corsa Guide to Getting a (Second) Life. Nice.
Shame they didn’t think to integrate some of their real world marketing efforts into SL.
The K Zero Automobiles in Second Life presentation can be requested here.
Interestingly, and read into this what you will, there are no unofficial representations of Vauxhall (or Opel) car brands in SL. Interesting because of the sweetspot between virtual world marketing and automobiles and interesting because Vauxhall didn’t seek to maximise this opportunity. C’Mon!