SL major brands no.15: BMW

SL MAJOR BRANDS NO. 5. BMW. Quietly opening up their island, BMW stepped into Second Life with the BMW New World – Home of BMW CleanEnergy. The carmaker has decided to use SL initially to demonstrate their Hydrgen 7 and H2R vehicles that run on clean emissions. Here’s one of them.

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The BMW venue in SL appears to be in collaboration with PA Consulting, judging by the landmark link and PA has made it clear that they’re seeking partner alliances. [Update Feb 9, PA Consulting did not actually do this build].

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BMW join a growing list of automobile companies in SL, including Nissan , Toyota and Pontiac. Unfortunately for BMW, all three of these competitors have done a better job at creating an interactive experience. The BMW venue is slightly too clinical and is lacking real design values – and has vastly over-used the colour white. But, let’s see what happens from here. Mercedes are you listening?

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