Radar chart: Toys/games, Questing and Mirror Worlds
Last week we released the Q1 2012 Radar chart showing VWs and MMos by genre and operational stage. Here’s another segment from the Radar showing Toys/Games, Questing and Mirror Worlds.
Brands are increasingly looking towards ‘Connected Play’ as a tool to link on and off line activities. The toys/games sector shows companies either already operational in the market or about to enter. The most recent entrant into this genre is KZero client Ubisoft with their Imagine Town MMO.