Mercedes Benz driving, of a different kind

Mercedes Benz driving, of a different kind. Mercedes has just launched virtual golf over on Mercedes Benz island.

Now, virtual golf in Second Life is not a new idea, but nevertheless, it makes sense for Mercedes Benz to use an initiative like this. I don’t have any hard and fast statistics on the correlation between MB drivers and golfers, but I’d bet my M Class and pitching wedge that it’s pretty high.

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So, this is an exercise in further building the SL community of Mercedes Benz fans by offering activities complementary to the overall Mercedes experience.

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You play golf via the HUD and receive a branded golf bag (of course), some clubs and a natty outfit. It remains to be seen if they hold any competitions, but expect this to happen sometime in the near future. And, the winner will receive a brand new real C Class – just kidding.

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Thanks to Mercedes Beaumont for giving me the tour. Learn more about the overall Mercedes Benz strategy in Second Life here.