Kaneva and There.com on the offensive

Kaneva and There.com on the offensive. Two virtual worlds focussing on the social aspects of virtual worlds, Kaneva and There.com are stepping up their efforts to grow their population bases.

With the increased media focus on metaverses, these two platforms are hoping to steal marketshare from Second Life. As this analysis of content creation vs age ranges shows, these worlds share a common ground in terms of target market.

As the proposition for both Kaneva and There.com is more about social interaction than content creation, both companies are promoting their 3D voice offerings. A google search for 3D chat highlights this proposition as well as the competitive nature of this space.

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Kaneva has stepped up the pace and is also promoting 3D voice via banners across targeted website. Let the battle commence.

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