Google Island now open to the public….but not for long
Built by the Vesuvius Group for Google as part of their Zeitgeist bi-annual event, Google Island opened for the public today. The island has been up since October, just for some Google employees and attendees of Zeitgeist.
The island was actually spotted by a few people several weeks ago, some assuming it was an unofficial build. Well, the mystery has now been revealed.
The venue is based on the real world Google campus and focusses heavily on interaction and socialising. Various Google products and apps such as Earth, Checkout and Analytics are on show – visualised where appropriate.
The 5 Rules of Virtual Brand Management explains the options available to marketers with their brands unofficially represented in virtual worlds.