‘Confessions’ of a virtual world addict.

More TV ads coming out from virtual worlds.

This one shows the confessions of a vMTV addict. Remember this is an ad, so it’s constructed but nevertheless, it gives an insight into not only the demographic profile but also the usage profile of a resident in vMTV.

There’s a clear distinction between younger world usage and older world usage. As this analysis demonstrates, younger dems prefer to use virtual worlds for socialising whereas older worlds are more about content creation.