Myrl is now open beta and accepting new member registrations.
Taking and leveragin a social-networking approach to linking up the users of virtual worlds, London-basedMyrl (a K Zero client) allows people to link their various virtual world avatar profiles and activities together. Myrl members can also vote (or Myrl) for their favourite places in virtual worlds as well as events, news and other items.
It’s a big step towards providing a ‘social gateway’ approach to virtual worlds with the ultimate goal of providing a ‘cross-world entertainment platform’ – more about this soon (tres exciting). As of today, 19 virtual worlds are part of the Myrl network.
Taking a technical view of the Myrl proposition, it’s based on a concept called Outeroperablity – terminology coined and created by K Zero. Read more about Outeroperability here.
With the number of virtual worlds either live or in development approaching 200, the issue of managing multiple accounts for people in these worlds is becoming a realistic problem. Finding new and interesting places, getting the latest in-world news and connecting different avatars to a single real-world person are all features currently not available but set to be an ‘in-demand’ service.
Enter Myrl – the web-based social gateway designed to make the experience of using virtual worlds as easy and fun as possible that brings the users of these worlds together. Today Myrl enters open beta and is allowing people to sign-up to become members. Myrl allows people to create a single account and then link their various virtual world avatar accounts seamlessly. Myrl members can share their virtual life on the web by creating their avatar profile and post content such as popular places, events, news and images that every user can vote on (or Myrl) to make them more visible for the rest of the community.
The next phase of Myrl development will allow members to sign-up for new virtual worlds directly from the Myrl website providing a valuable source of new registrations for the high number of virtual worlds coming into the marketplace.
Scheduled for launch in 2009, Myrl is creating the ‘Cross World Entertainment Platform’, a feature set to revolutionise the virtual worlds sector allowing members to explore and ‘jump’ from one world to another playing games and participating in challenges and competitions.
“The virtual scene is getting really crowded and users need a tool that helps them reduce and manage this complexity”, commented Francesco D’Orazio founder and CEO of Myrl, “we are now supporting 19 virtual worlds and we are going to integrate more platforms by the end of the year”. Looking to the future, Mr D’Orazio added “The release of the Social Gateway for Virtual Worlds is the first step of a long roadmap. The way we use virtual worlds is changing, and we intend to support and foster this change.”
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