Bantam Dell Books

Bantam Dell Books. The concept of communities in virtual worlds is one of the most compelling factors driving usage.

Communities exist in Second Life around many different subjects. One popular theme, particularly with new residents is virtual recreations of real places. The reason for the popularity and therefore generation of a category-specific community is based on having a sense of context and familiarity in a sometimes chaotic environment.

Music is another binding factor proving effective at growing a base of interest-driven individuals.

With the entrance of Bantam Dell Books into Second Life, the company is hoping to harvest their own communities – based around the different literally-themed aspects of the books they publish.

The project, designed by the Electric Sheep Company claims to be the ‘First North American Publisher To Enter the 3D Virtual World of Second Life‘ – unlike sectors such as Automobiles and Technology, the publishing category has been slightly slower in adopting metaverse strategies.

So, what’s on offer?

Firstly, and unsurprisingly, the venue is a virtual bookshop, complete with tables and chairs, books (phew), and a coffee bar, in other words, an environment designed to create dwell time in-world.



Bantam Dell have encouragingly supported this initiative with an event programme. Best-selling author Dean Kootnz attended the virtual store for the grand opening to deliver a real-time audio feed book reading as well as answer questions supplied by attending avatars and have book giveaways. Although when broken-down this element is heavily technology-driven (virtual world, audio upload and delivery, text-based communication), the end result is actually a very intimate, personal experience.


Commenting on his involvement, Kootnz stated:

Im delighted. With all the writing Im doing I cant possibly greet readers as much as Id like to. Making this first ?¢‚ǨÀúBD Authors-in-Second-Life appearance at the Shop is a great way to make connections.

The company is also deploying a regular series of podcast and trivia events at the store. The next one being September 4th @ 6pm PST featuring Mike Mignola and Christopher Golden, authors of Baltimore, Or, The Steadfast Tin Soldier and the Vampire. The full schedule can be found here.

Here’s the SLurl.