Our first three posts in this series looking at age and country user profiles focused on younger worlds – Poptropica, Moshi Monsters and Jumpstart. Now we’re switching up a little, this time looking at Club Cooee. CC takes a different approach to delivering a virtual world experience by using the desktop at the platform.
Here’s the user base age profile:
The spike around age 19 is probably explained by users thinking they get additional features/services/access by indicating they’re over 18 years old.
Factoring this blip out, it’s clear that Club Cooee resonates well into early to mid teens. However, the gradual decline from this sweetspot age range shows that this world is well represented right through to the early 20’s.
Here’s the cumulative chart.
40% of the Club Cooee users are 18 or under. 60% are 22 years or under.
And, picking up on a point made earlier, flipping this last data-point around, 40% of the user base are over 22 – that’s a wide spread of users.