New companies continue to enter the virtual worlds space all the time. Some looking to emulate the success of existing worlds and others seek to create unique genres and reach new audiences with different types of propositions and approaches.
We’ve taken our registered account analysis and sliced it to take a Long Tail approach to analysis. What this shows is the current dominance of a very small number of large worlds and the growing number of smaller (note: newer) VWs in the space – it’s a small number of Goliath’s vs a lot of David’s.
The graph right shows the Long Tail. Habbo obviously has the lead here, followed by Poptropica. Neopets holds its own in third, and then we get into the Stardoll/WeeWorld zone.
The bulk of VWs reside in the circa 1m and below category – for now – because we all know the David vs Goliath story. Time will tell.
The next graph, shown below takes a cumulative approach. The top 10 virtual worlds on a reg acc basis account for over 75% of accounts. The top 20% of worlds represent over 90% and the top 30% account for over 97%.
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