Nice little article from the FT about how virtual goods revenues could offset online advertising. My view is that it isn’t about offsettingrevenuesin turbulent times – virtual goods will in time be a dominant income stream for brands and companies regardless of the economic situation. A view shared I’m sure by Viximo, referenced in the article.
Related: The rise of the Metabrands
Extract:
If online advertising is under pressure, perhaps branding virtual goods can help make up a greater proportion of revenues….
Virtual goods are seen as having more impact than ads on Millennials – the 13-26 age group who largely populate social networking sites and will respond more to receiving Godiva chocolates or Nike Air shoes, even if they are not the real thing.