Education and internetsafety-based kids virtual world Woogi World is storming out of the bunker with a new press release and statement. The company has been working with online verification company eGuardian to create ‘The only kids virtual world that is not only 100% safe but is also benefiting society by helping our children be better kids.” Taking these elements in turn, Ron Zayas CEO of eGuardian comments:
“We are proud to work with premier partners like Woogi World?¢‚Äû¬¢, and supply them with the information they need to create an online community that expands what is possible for kids, while providing parents with peace of mind. Through the efforts of eGuardian and our partners, Web, email and instant messaging can be made safe, predator-free and appropriate for children of every age.”
Safety is obviously of paramount importance for virtual worlds, an area focused on heavily by new virtual world Vizwoz, with their Vizcops – adedicated in-game police force. Woogi World is clearly upping the ante here with their 100% claim. Let’s hope it’s achievable.
Woogi World also makes reference to benefiting society by helping children be better kids. In fact, the company goes as far to say it’s ‘the ONLY children’s virtual world that is benefiting society!’.
Whilst actively tackling predatorybehaviorin virtual worlds is extremely commendable (and some would say aprerequisitefor any kids world), I’m sure Whyville and a host of other kids worlds would beg to differ on their claim as being the only world benefiting society.
What this does prove however is the increasing level of competition in this segment of the virtual worlds space. Safety aside, the need fordifferentiationofpropositionand overall positioning is becoming crucial for the future success of companies in this category.
Related info: Kids and Tweens virtual world case study.
Full press release here.
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