September is the latest date for the public launch of Football Superstars, the soccer-themed vertical world coming from the UK.
The benefits for clothing/fashion, sports and luxury brands are pretty obvious for FS and the first two major companies taking part in Football Superstars via IGA, hot off the press, are Puma and Reebok.
Puma will be dipping their toes into the realms of avatar customisation and virtual retail with the launch of the ‘V-Boot’ – a virtual football boot on sale to residents in-world.
Reebok is integrating their ‘Play By Your Own Rules’ campaign, starting with a registration portalto encourage and drive new sign-ups.
K Zero is an accredited agency partner of Football Superstars. Contact KZero to discuss potential branding and marketing opportunities. Interested in signing-up for FS? Here’s the registration page.
