More explorers.
This time it’s an update on the marketing activity that’s taken place in older worlds – platforms for late teens and adults.
There has stepped up the pace a little lately and seems to be carving out a niche for introducing multi-plays – more than one brand introduced under a single campaign. Earlier this year we saw the CosmoGIRL initiative in There and their latest blast brings Acuvue and ABC’s Prom Queen brought into their village.
The virtual prom activities include:
- Video trailers for ABC Familys original reality series, Americas Prom Queen
- Avatar makeovers with colored contact lenses from ACUVUE?ǬÆ.
- Virtual dance party at Club CG!
- Photo opportunities with your avatar date on a virtual red carpet
- Free give-away prizes, such as a virtual tiara inspired by Americas Prom Queen
- The first ever CG! Virtual Prom Queen and King Competition on the CG! Live Stage
- The prom after-party at the ACUVUE?Ç¬Æ OASYS?¢‚Äû¬¢ Lounge
So, other example of avatar customisation in virtual worlds. We like avatar customisation (and so do lot’s of other people). Playstation Home also has plans for avatar customisation with Dress, so it will be interested to see which brands go Home. The latest update of the Home beta also provides greater control and options for avatar clothing.
